Techstars Startup Weekend Online Silicon Valley Womxn
November 13 - 15, 2020

siliconvalley@startupweekend.org
Welcome!
Techstars Startup Weekends are 54-hour events designed to provide superior experiential education for technical and non-technical entrepreneurs. Beginning with Friday night pitches, the event continues through brainstorming, business plan development, and basic prototype creation, culminating in Sunday night demos and presentations.

If you've ever been to a Techstars Startup Weekend, you know it's one of the most thrilling 54 hours you can imagine. You experience the highs, lows, fun, and pressures that make up life at a startup. As you work, you'll meet the very best mentors, investors and sponsors — all who are ready to help you refine your idea.

A Techstars Startup Weekend Online takes the best of our in-person experience and amplifies it with the scope and reach of the best digital tools available.
Learn, Network, Startup
Welcome!
Techstars Startup Weekends are 54-hour events designed to provide superior experiential education for technical and non-technical entrepreneurs. Beginning with Friday night pitches, the event continues through brainstorming, business plan development, and basic prototype creation, culminating in Sunday night demos and presentations.

If you've ever been to a Techstars Startup Weekend, you know it's one of the most thrilling 54 hours you can imagine. You experience the highs, lows, fun, and pressures that make up life at a startup. As you work, you'll meet the very best mentors, investors and sponsors — all who are ready to help you refine your idea.

A Techstars Startup Weekend Online takes the best of our in-person experience and amplifies it with the scope and reach of the best digital tools available.
Learn, Network, Startup
Startup Weekend Silicon Valley Womxn: The event is open to the public, both men and women.

Like other Startup Weekends, this event will feature pitches Friday, MVP development on Saturday, and a final pitch Sunday evening, but it will also have a unique spin.

We are focused on empowering womxn through entrepreneurship - therefore we encourage team leaders to be womxn and half of all tickets are reserved for womxn. It is our mission to help drive a more equitable future, and for us, that means ownership of ideas, companies, and success by womxn founders.
PRIZES
  • We will raffle a brand new iPad Air among the team members of the winning teams. (Valid for the USA, Europe, and India only)
Mentors
Selected by the organising team to help you throughout the weekend
Aimeelene Gaspar
Aimeelene is CoFounder and CEO of LionX, offering a consumer privacy technology platform for businesses to meet the complex consumer privacy regulations in the US. In addition, she offers her time and expertise to fellow founders through her work at Village Capital with their FinTech Forward program as an advisory board member. Her path from finance to technology culminated in becoming a product management executive with over 20 years of experience at large financial services companies, and startups such as Broadridge and Yodlee.
Kristina Powers
I've combined my 20+ years in higher education with my 15+ years of teaching and my business entrepreneur expertise to help strengthen organizations and the people within them – thus, elevating higher education as a whole.

After working full-time at colleges and universities for over two decades and consulting on the side, I expanded my consulting business to do the same type of work – but for multiple institutions at the same time. My expertise areas include: data analysis, institutional research, accreditation, compliance, and capacity building of leadership. I've worked at and with a variety of four-year colleges and universities and higher education organizations. I've lived up and down the east coast and currently reside in San Diego, California.
Grace Belangia
An award winning ecosystem builder, Grace Belangia is co-founder of Make Startups, providing community development services for societies across the country to support ecosystems for entrepreneurs and startups. She is also the Executive Director and Founding Member of theClubhou.se, a collaborative workspace that connects leaders and learners, founders and funders in technology, business and design. She has a proven record of production, management and analysis of initiatives and programs rooted in having secured more than $2 million in public-private partnerships. She is a job creator/dream maker as an angel investor, philanthropist, serial entrepreneur, large scale event producer and mentor/advisor for innovation economies. She is a frequent national speaker on collaborative workspaces and economic development for generational wealth creation, inspiring ecosystem builders to create economically inclusive communities. She has been invited to the White House and Congress to speak on entrepreneurship policy and ecosystem building in the maker and startup movement.
Andy Cunningham
An entrepreneur at the forefront of marketing, branding, positioning and communicating "The Next Big Thing," Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Her first book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, was published by McGraw-Hill Education in October 2017.

Andy is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. The 9-year old firm has worked with many companies in various markets including telecommunications, search, energy efficiency, media and publishing, finance, mobile apps, display technology, healthcare, big data and semiconductors. Andy is also the host of the popular podcast Marketing Over Ice (http://www.moi.fm/).
Frances Mann-Craik
Frances Mann-Craik, the fairy godmother to high-tech startups, is a computer-industry pioneer with decades of Silicon Valley and international marketing and sales contribution. Frances spent her earliest days working with tech giants: Hewlett Packard, Convergent Technologies, Unisys, Hyundai, Oracle, where she helped build the foundation of today's tech industry.


In 2001, Frances launched Addison Marketing - a marketing services firm focused on early-stage startups (pre-Series B) with a specialty in helping international firms move into and navigate the US market. During the past 20 years, Frances has worked with over 40 startups and served as Chief Marketing and/or Sales Officer for a dozen of them.


Frances is currently a founder & CEO of Addison Marketing, serving high-tech entrepreneurs/startups, founder & CEO of ThankU.io, a global C-to-C Gratitude Circle, managing director of Americas for Octily Creative Design Studio in Germany,advisor to the CEO at Pathbooks, an online adventure books in Mexico and a SaaS Supply Chain firm (stealth) in Australia.

Samantha Paxson
Samantha is the Chief Experience Officer for CO-OP Financial Services (www.co-opfs.org), a technology and payments company serving 60 million consumers nationwide. As a growth and transformation strategist, she has built the intersection of technology, brand and experience architecture to rapidly scale revenue, retain top clients, and uncover new market segments, growing the organization from $136M to nearly $1B. She's designed evolutionary strategies across a networks of functional teams to transform a 40 year old organization to a truly platform-based ecosystem.

As a passionate "intrapreneur", Samantha founded CO-OP THINK in 2008, an innovation content platform empowering the evolution of mission-driven financial services which has partnered world-renowned thought leaders with thousands of financial services executives. She serves as the editor of THINK Review, is a contributor to Forbes and is a prolific speaker delivering insights on human-based leadership, digital transformation, modern strategy, payments and experience design.
Lauren Cooney
Lauren Cooney has twenty years of experience creating, building and leading high-growth teams, businesses, platforms and developer communities for multiple Fortune 500 companies including BEA Systems (now Oracle), IBM, Microsoft, Juniper, and Cisco Systems, where she has led product management, Open Source, product marketing, developer strategy and new business model creation. Her work has netted companies over $1B in revenue, thousands of new clients and over a million developers.

Lauren recently founded Spark Labs. Utilizing twenty years of expertise in executive roles and leading teams for Fortune 500 companies, Spark Labs' goal is to improve diversity and keep women in the "pipeline" while accelerating their path to the C-Suite. Spark Labs offers executive coaching, leadership training, retention and inclusivity programs and a robust community for women looking to accelerate their career beyond the traditional corporate models and offerings. Clients are from Tesla, IBM, Microsoft, Google, Blue Cross, Johnson & Johnson, UnitedHealthcare Group, Facebook and more.

The Huffington Post, CIO Magazine, Business Insider and Light Reading have all recognized Cooney as a top leader in software, open source, developer relations, women in technology and cloud computing industries, and Cooney also sits on the highly-selective Forbes Coaches Council.
Jin Zhang
Named Women of Influence by Silicon Valley Business Journal, Jin Zhang is a technology executive with both Fortune 100 and startup experience in enterprise software. She delivered 8-figure revenue at IBM, led engineering at Apigee to its IPO, and is now Director of Engineering at Facebook. Jin speaks regularly at technical conference and owns multiple patents in analytics. She is passionate about promoting diversity in technical companies, and she spends her spare time teaching at Stanford University (CSP) and Menlo College.
Bobbie Carlton
Bobbie Carlton is the founder of Innovation Women, an online "visibility" for entrepreneurial, technical, and professional women.
Susan Solinsky
Susan Solinsky is the Chief Growth Officer at Ellipsis Health, a digital health company that has pioneered the first AI-powered, speech-based vital sign to quantify depression and anxiety for scalable behavioral health management. She also serves as the Director of HITLAB's Women's Health Tech Initiative and is a founding LP of the How Women Invest Fund. The How Women Invest Fund is dedicated to shifting the venture capital landscape by supporting women-led companies, with a focus on women of color.

Prior to Ellipsis, Susan was Vice President of Enterprise Sales at Phreesia (IPO, 2019). She co-founded Vital Score (acquired by Phreesia), a digital health platform that allowed for more meaningful interaction between patients, healthcare providers, and health services. She also served as Managing Partner at Reditus Revenue Solutions, a management consulting firm that provided interim/fractional executive leadership, across sales, strategy, marketing, product, operations and fundraising to innovative start-ups and health systems. Susan was on the founding team in a variety of executive leadership roles at the Advisory Board (IPO) and Corporate Executive Board (IPO). She received her Bachelor of Arts (A.B.) from Princeton University and completed her thesis on Spain's role in NATO.
Christopher Garrett
Chris Garrett Founder and Chief Executive Officer, Devil's Canyon Brewing Company Chris Garrett is founder and CEO of Devil's Canyon Brewing Company, a regional brewing company based in San Carlos, CA. His background spans agribusiness, internet technology, beverage manufacturing, sustainability, consumer product goods, design, construction and stewardship. He has held executive roles in a number of startup internet ventures including Disney Internet Group and RealNames Corporation. Garrett has also partnered with or advised for many companies, including Pure Energy Group, Half Moon Bay Brewing Company, Golden Star Tea Company, RealWear and numerous other green businesses and beverage companies. Garrett currently serves on the board of directors for a material recovery center in Portland, OR. Additionally, he serves as a member of the Board of Trustees for Menlo College in Atherton, CA. With many awards in sustainability and green business, he strives to perpetuate sustainable business practices throughout his community and industries.
Tim Powers
Tim Powers is Vice President of Technology at LPL Financial, an experienced leader in technology product management with over 10 years of building technology products that customers love. Tim's educational background includes a degree focused on human-computer interaction as well as business management and marketing.
Bruce Paton
Bruce Paton is Professor Emeritus of Management and Innovation. He teaches courses on design thinking, sustainable business, and social innovation. His research focuses on business strategies and public policies for sustainability. Previously, Bruce has served twice as a business school dean and as director of 2 MBA Programs. He began his academic career at San Francisco State University, where he helped create an MBA concentration in Sustainable Business.

Bruce currently serves on the Sustainability Commission for the City of Sunnyvale, CA. He has served as board chair for three non-profits focused on sustainability. He currently serves as Board President for Leadership Sunnyvale.
He earned an MBA from Stanford University, and a Ph.D. from the University of California, Santa Cruz.
Shireen Udenka
Shireen leads finance efforts for BSR, a global NGO. She focuses on maintaining high financial reporting standards, streamlining systems/processes, compliance, and insightful analyses.

Prior to joining BSR, Shireen worked at a prominent Bay Area CPA firm, consulting with several nonprofit and public-benefit organizations as well as multinational organizations. She joined BSR in support of their mission, particularly their work on women's empowerment and inclusive economy.

Shireen is a Trustee at Menlo College is licensed by the California Board of Accountancy.
Judges
Ekaterina Shcherbakova
Dedicated Product and Marketing Specialist with 10+ years of experience. Past President of American Marketing Association, East Bay Chapter, CA. Researcher focused on Computer Science applications in Marketing.
Rebecca Lovell
With more than 20 years of management and operating experience, and over a fifteen years running and supporting startups in Seattle, Rebecca currently serves as Executive Director at Create33, a resource center for technology entrepreneurs backed Madrona Venture Group. She was previously Director of the City of Seattle's Office of Economic Development, having progressed through leadership roles in the office, including serving as the City's first Startup Advocate. Prior to joining the City, she was GeekWire's first Chief Business Officer, Executive Director of the Northwest Entrepreneur Network, and Program Director of the Alliance of Angels. Having received her MBA from the UW Foster school of business in 2006, she has served on their Employer Advisory Board since 2008, and is currently an instructor in entrepreneurship for their Technology Management MBA Program. She has been a committed Techstars mentor since their Seattle launch in 2010, is the Board Chair for the national Center for American Entrepreneurship, and was recognized by the Puget Sound Business Journal as one of the top 100 women in tech and as "Do Gooder of the Year."
Speakers
Fireside Chat with Heidi Roizen
Saturday 10am PST
Heidi Roizen
Heidi Roizen is a venture capitalist, corporate director and 'recovering' entrepreneur. Today, Heidi is a partner at leading technology venture firm Threshold Ventures. She is currently also a corporate director for DMGT (LSE:DMGT), Invitation Homes (NYSE:INVH), Planet, Memphis Meats, Lumity and Polarr. Heidi is also the co-lead of Stanford's Threshold Venture Fellows Program in the Management Science and Engineering
department at Stanford University and serves on the advisory councils of the Stanford Institute for Human-Centered Artificial Intelligence (HAI) and Stanford Technology Ventures (STVP).

She started her career as co-founder of software company T/Maker and served as its CEO for over a dozen years until its acquisition by Deluxe Corporation. After a year as VP of Worldwide Developer Relations at Apple, Heidi then became a venture capitalist in 1999. She has undergraduate and MBA degrees from Stanford and is the proud mother of two kids and two rescue dogs.
Jessica Falkenthal / Monica Wheat
Facilitators
Coming Soon!
Event Schedule
November 13 - 15, 2020
Friday
Saturday
Sunday
Event Organisers
Tech Tools
Here are the tech tools you will need during this online event!
Global Startup Weekend Partners
Google for Startups
Google Cloud Platform helps startups build web/mobile apps and is offering participants $300 in credit to build their apps (link can be found here). Teams can use Google Trends + Market Finder to test if there is a growing demand for their product and in which markets.

> $300 USD in cloud platform credit
> Register at cloud.google.com/free
GoDaddy Registry
GoDaddy Registry provides a domain name that many innovators and entrepreneurs all over the world use. As part of our partnership, each participant can register a free domain name with GoDaddy Registry (.co, .us, .biz). Read more here. Redemption codes will be given to participants by the organizing team.

> 1 x free GoDaddy Registry domain, per person
> Participants can redeem the code from: startup.co

For more information, visit GoDaddy Registry's site or reach out to support@porkbun.com.
Local Sponsors and Partners
The Techstars Startup Weekend Silicon Valley team is grateful for the support of local community partners without whom this event would not be possible.
Cunningham Collective
Cunningham Collective is an award-winning marketing, brand and communication strategy firm that helps technology-driven enterprises and startups deliver transformational results. With a team of executive-level marketing and operations leaders who span the full spectrum of technology marketing disciplines, we blend management consulting rigor with practical execution and lean principles to tackle some of the toughest challenges facing companies today.

https://www.cunninghamcollective.com/
Mass Innovation Nights
Mass Innovation Nights offers an opportunity for people interested in innovative new products to connect live and online. Since 2009, the organization has used social media powered crowd promoting tactics to help launch more than 1,500 new products. These products have received more than $4B in funding.

https://mass.innovationnights.com/
Innovation Women
Innovation Women is a self-service online platform designed to connect entrepreneurial, technical and professional women with event managers in order to provide gender balance onstage (whether live or virtual) at conferences and events. Innovation Women speakers and subject matter experts benefit from visibility and new opportunities. Event managers benefit from the opportunity to create more inclusive, gender-balanced and diverse events.

https://innovationwomen.com/
Lioness Magazine
Lioness is an online publisher of news, trends and insights on female entrepreneurship around the globe. Lioness provides entrepreneurs with concrete strategies to address funding, operations, team building, marketing, sales, technology and the leadership practices necessary to scale your business. Diversity, gender-equity and inclusion is an important part of the Lioness focus.

https://lionessmagazine.com/
Menlo College
Menlo College is a small private undergraduate college that focuses on the practical arts of business in the entrepreneurial economy. A residential college in the heart of Silicon Valley, just outside San Francisco, Menlo College offers degrees in business and psychology. Our students come from all over the world to learn the practical arts of business including leadership, critical thinking, creativity, team building, communication and the science of behavior. We take advantage of the strong entrepreneurial community around us and require an internship which may be taken at one of the many companies and incubators with which we have partnerships. We are very proud of our intimate and engaged student community fueled by our spirited and competitive athletics program.

https://www.menlo.edu/
Founder Institute
The Founder Institute is the world's largest pre-seed startup accelerator, having helped launch over 4,500 companies across 200+ cities and six continents.
The company was founded in 2009 by serial entrepreneur Adeo Ressi and his colleague, Jonathan Greechan. The idea for the program spawned from operating TheFunded.com, where it became apparent that most entrepreneurs at the idea and launch stages lacked the structure, feedback, and support network needed to be successful.
In total, Founder Institute Alumni have raised over $950M and are worth an estimated $30B.

https://fi.co/
Aberlour
Located in the heart of Speyside, the premier whisky making region in Scotland, the Aberlour distillery was built in 1879 by grain merchant turned distiller, entrepreneur and philanthropist, James Fleming. Knowing that his actions would be his legacy, Fleming was committed to making exceptional whisky and improving his community. The proof of Fleming's generosity can still be found locally throughout the town of Aberlour. Today, Aberlour supports entrepreneurs, creators and businesses who believe in action over talk and in building, changing and creating something for the better. Find out more about our spirited ethos and award-winning whisky range at www.aberlourallaccess.com.
Contact
Questions? We are here to help!
E-mail: help@techstars.com



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